A nationwide industrial-equipment auction operation — we re-architected their technology from data pipelines to the internal portal the team uses, and built a from-scratch transportation site for the equipment-moving side of the business.
What we do
Internal portal — auction management, team workflow
Architecture redesign for auction data flow
Converted Google Docs to web applications and databases
Ongoing development and support across the platform
Effectively our engineering team
“Joey reworked the architecture our operation runs on including the workflow tools my team uses every day. He treats our tech stack like an engineer who owns it.”
A real-estate investment firm building a tightly-integrated stack around lead enrichment, owner contact, and direct-mail outreach — replacing what used to be a copy-paste workflow across multiple browser tabs.
Third-party data integration for contact enrichment
CRM integration so qualified leads flow into the sales pipeline automatically
Custom property classification within the CRM
Geospatial visualization of CRM data to plan and track outreach
Strategic engineering partner
“Joey delivered what you needed, not what we ask for. His business sense and engineering background have helped ARID optimize our tech stack to seamlessly integrate across several data and AI platforms. He was instrumental in the early days of ARID.”
A nationwide focus-group recruiting company operating out of Los Angeles and Overland Park. What began as a website rebuild grew into consolidating the whole operation — the participant database, the studies, the screening, the texting, and the website — into one system the whole team logs into, replacing a stack of separate tools and hand-run automations.
What we do
Full website rebuild — modern, mobile-first, built around their own branding and photography
One operations portal replacing a spreadsheet-style database and the scripted automations bolted onto it — participants, participation history, studies, quotas, and assignments all in one place instead of several
Past-participant screening, which is the commercially critical part — tens of thousands of records matched on names, phones, and emails that were never linked, with fuzzy matching where exact matching quietly missed people
A review queue where a person makes the call on every uncertain match and the reasoning is recorded, because re-submitting someone without the client’s approval is how a recruiting firm loses an account
Logins for the recruiting team with views scoped to the job — recruiters get the daily call list and lead management, while decisions that carry client risk stay with the owners
A single work queue across every live study, answering the question a recruiter actually starts the day with: who am I calling next
Integrated with their business texting platform so outreach is sent and replies come back inside the same system, with per-person consent recorded and enforced before anyone is messaged
Client-ready exports generated from the same data the team recruits against, replacing manual reformatting
The public website runs from that same portal — the team edits copy and studies, publishes, and rolls back to any earlier version without a developer
A long-running wholesale label manufacturer in Tempe — the engagement started as an emergency spreadsheet migration and has grown into ongoing infrastructure stewardship.
What we do
Replaced finicky spreadsheet macros with web portals, databases, and other automations
Automatic exports manipulating data and formatting into supplier’s needs
Ongoing on-call updates to match changes in our customer’s data
Set it, forget it
“Joey stepped in and revamped our daily business flow. He migrated us to our own server, automated the daily file generation, and stays on top of it whenever our customer's format changes. Years in, I don't think about our infrastructure anymore — which is exactly what I wanted.”
An optometry practice in Tempe, running since 1978, whose back office meant logging into two outside portals every morning and reconciling their reports against patient records by hand. They now have their own portal for staff, pricing and financials, and an overnight job that finishes the reconciliation before the doors open. The owner had never opened a code editor; he now makes changes to the system himself.
What we do
Staff accounts with real permission levels — an owner view and a limited associate view, enforced on the server rather than by hiding buttons
A “view as” mode, so the owner can see exactly what a staff member sees without signing out and back in
A lens pricing tool that produces quotes inside the portal instead of in a separate spreadsheet
Sales, insurance claims and expenses in one place — profit-and-loss and cash-flow views, a working queue for outstanding claims, and any date range on demand
Years of legacy spreadsheets imported and reconciled, which was not clean work: the layout drifted from year to year and the labels could not be taken at face value, so the import had to be built around what the numbers actually meant
Both practice computers set up to develop from — version control keeping them in sync, a safe way to share the credentials the system needs, and written documentation so no part of it lives only in one person’s head
Coaching the owner, who has no technical background, to describe a change in plain English, review what comes back, and put it live himself
Sees the process, not just the software
“I've worked with Joey over the years, and he is absolutely incredible when it comes to anything technology related. He has a unique ability to look at a process, understand exactly what needs to be done, and then find a way to make it faster, easier, and more efficient.”
Could be you next.
If your team needs a real engineering partner without the agency overhead, let's talk.
Get in touch
Tell me a bit about what you're trying to build. I'll reply the same day, and we can hop on a call if it makes sense.
