After reading this article, you’ll understand how to get high-quality logo designs with no graphic design experience required.
Importance of the Logo
Forbes author Alexander Westgarth dedicates an entire article to the importance of having the right logo. Westgarth states the right logo can inspire loyalty, which is critical for any business.
You’re Not a Graphic Designer
If you are a graphic designer, you’re not coming to this site for tips on logo design. This article is targeted for those with skill sets other than graphic design.
You may be interested in a potentially low-cost contracting option for logo design like Fiverr. This option is suited for people who have a specific vision for logo design. Otherwise, if you’re like most of us, you could benefit from seeing multiple design entries before deciding on a specific vision. This is where 99designs excels.
99designs
99designs provides a platform for multiple designers to create entries on the same project. The project includes multiple rounds to iterate on designs. Another cool feature is the ability to create polls for real-time feedback from your customers. You may not know specifics for you logo, but you’ll know a perfect fit when you see one, and that’s where the 99designs approach of multiple submittals is a differentiator.
99designs logo design starts at $299, while mobile app icon design starts at $199. Tech Efficient leveraged 99designs for the Sports Reporter App mobile app icon using the second tiered option ($299) along with follow-up work to match in-app content. We’ll summarize the pertinent details from our experience so you can get the most out of your campaign.
The first step is providing information about the design you’re requesting. This is crucial because this is the only information the designers have to understand your business. The information includes:
- Background information (What is your organization name?, Describe what your organization or product does and its target audience, Select your industry)
- Content details (Describe what you want designed)
- Other (Is there anything else you would like to communicate to the designers?, Do you have any images, sketches, or documents that might be helpful?)
After completing this information, you can begin your contest. We opted for the second tier of mobile app design to draw more and higher quality designers. When you receive submittals, you can rate and chat with designers. Learn from our mistake – engage your designers early. Designers are usually eager to improve the design submittals to improve their chances of being selected as finalists. Use this to your advantage to provide updated direction based on initial submittals. We found that designers will provide multiple options up front in the initial round.
One of the best features of 99designs is the polls. Quickly and easily select from your current favorite design submittals to create a poll. Share the URL to the poll with customers, users, friends and families to get feedback. This will help you select the designers you want to bring into your final round.
When your final round has commenced and it’s time to select your finalist, be sure you’ve engaged the designer. You may find, as we did, that you have content in your mobile app or website that you would like to align to your new logo. Don’t worry, 99designs makes it quick and easy to contract additional work directly through the site with your new designer!
Now equipped with your new logo, it’s time to reap the rewards of better brand awareness and loyalty.